Monday, January 27, 2020

Total Quality Management (TQM) in Fly Emirates

Total Quality Management (TQM) in Fly Emirates .Emirates in the Middle East is the major airline and subsidiary of emirates group. It is the national airline of Dubai, United Arab emirates which thus operates near around 2000 passengers flights in a week from its hub at Dubai international airport, terminal 3 to 100 destinations in 60 countries in the 6 near about continents. The organization is a subsidiary of the emirates group which has more than 50,000 employees and is owned by the government of Dubai under the corporation of Dubai. The other cargo activities are thus undertaken by the Emirates sky group division. The airline has been ranked among the top 10 worldwide in terms of passengers, revenue, etc. and has thus become the largest airline in the middle east in terms of revenue, passengers, fleet size, etc. and in the recent survey of 2009, the airline was the seventh largest in the world in terms of the passenger carried and fourth largest in terms of scheduled international passenger kilometers flown. The organization has thus built a strong brand name as the trendsetter in the industry, peculiarly in terms of service excellence and the consistency of profitability and thus the organization was ranked fifth best airline in the world from all the perspective by the research consultancy by Skytrax in the year 2009. (2009) culture of the organization The airline is the subsidiary of The Emirates group. The culture of the organization have always been in providing facilities up to the brim and up to the certain extent and that is why the organization have always been in top 10 airlines around the world. It is the quality of the organization that it has been steadily capturing the traffic from North America to South Asia and almost all the continents of the world, allowing all the passengers to bypass the traditional hubs of London, Paris, Frankfurt; the home bases of British airways, Air France with the transit stop at the Dubai international airport instead. The culture has also been to change the organization to the brand name and thus from 2004, the company changed its slogan to Fly Emirates. In the year 2008, the organization launched a slogan mainly around their root network of 100 destinations in more than 50 countries across six continents Fly Emirates. Keep discovering and most recently it launched a campaign to promote D ubai as the destination using the slogan Fly Emirates. Meet Dubai. And some more like The finest In the Sky, Be Good to Yourself, When was the last time you did for the first time. The culture has been to provide optimum quality services to the passengers. They thus provide different class of seats like the First class which thus have a full suite, complete with closing doors to ensure privacy, a mini-bar and a coat rack. It also includes the feature of 58 cm LCD screen and a 2 meter fully flat bad and thus for the first class, they were ranked second by Skytrax. After the first class, they have the business class with the feature seats of 150 cm that recline to flat beds, 43 cm wide TV screen and thus these passengers have the ability to customize and save seat and the third is thus the business class. The organization culture thus includes innovation and providing new ideas and thus has the perspective of providing every possible feature to the passengers and for that they were th e first airline who launched IFE system for all the three classes. IFE thus stands for In flight entertainment system which thus have the feature like ICE which stands for Information, Communication and Entertainment. The culture has also been in investing different events like the organization is the official sponsor of the Fifa World cup, sponsors of many football groups like AC Milan, Arsenal F.C. they will thus also sponsor Rugby world cup 2011 and thus their branding have thus made them the official partner of International Cricket Council up to 2015. Another quality culture of the organization is that they have been always expanding their staff and recruiting more and more staff which is thus a good sign for the companys growth. The global financial crisis have thus not impacted much on the airlines and thus they are recruiting more staff and thus they tell that their plans are on going and always promising and their aim is thus to acquire the number one position for maintain ing the quality and the serviced rendered and not the size. total quality barriers faced by the organization There are many quality barriers that have been faced by the organizations that thus include the fare problems, the pilots problems and not delivering any facilities on the lounge. The fare problems thus include the problems that are faced by the customers on the online booking. They just complain that if there is a problem in their website and many a times they do not get any response. A fare problem thus include that while booking a ticket when the customer looks in the fare conditions, system tell them Skywards flex and when they look on miles they earn, the system shows them the both legs Saver. Another problem on the website is that while the customers are looking at the mileage calculator, the system always shows saver. Another problem include that while going through the whole process, the endorsement box always reads flex fare and when the customers go the manage booking, the system shows saver fare, then the customer call the reservation counter, they tell them to call the Sk ywards and the Skywards do not know it. Another problem includes many of the times the customers are not replied for their complaints. The problems become severe when the pilots complaint about the organization and make a statement that another threat or another accident is possible. The pilots say that there is a concern about the morale, management and the fatigue of the UAE based airline. The pilots say that they do no want to see another smoking hole in the ground. Another pilot says that often they are made to flight to their maximum allowable time and the accident which took place on march 20 at the Melbourne airport, the reason for the accident was that the pilot had rarely slept in the day and before that accident the pilot had flown more than 95 hours in the last month an thus the pilots thus made the statement that if a fatigue related accident is going to take place, it will be definitely from the Fly Emirates and another pilot says that when people are tired, mistakes u sually occur and the result of the mistake of the pilot can take many lives. Another flaw that has been usually observed in the Emirates is that not giving privilege to the old customers and thus making a feeling that it is rather running for the new passengers. These are some of the quality barriers that the organization has faced and is facing now too. (2006) reasons for why these elements are barriers to total quality and why these barrirs are considered to be total quality barriers When we look into the matter of the fare problem, it is the barrier to the total quality as the fare problem can not only reduce the quality but can also take some critical eroticization from the customers, there are millions of customers that do the online booking and if they face a problem sooner or later every time they book their tickets, certainly they will just remove their habit of going through this airline and would thus prefer some other airline. The several customers while booking if undergo through a problem, it is the responsibility of the company to sort out their problem when the complaint is put forward by the customer but when the complaint is not dealt with, the customer rather becomes unhappy by the facilities provided and rather do not prefer the same airlines again the next time he travels. The pilots problems are thus a severe one and thus have to be sorted out. At the time of global crisis, the Fly Emirates thus appointed fewer less pilots and thus the major pr oblem that arose was the fatigue problem. A person when tired and not completely fit tends to do some mistakes and the pilots mistakes can take lives of lot of people. This will thus reduce the faith of the customers in the airlines and could pose a serious threat for the economy of the airlines. The flaw that arose in the recent times was also the crucial one. Emirates is thus not giving privilege to the old customers and thus they feel it is running only for the new passengers. At the international business level, you have to take care of the old customers as to broaden your business farther and farther. The travelers that will sooner become your permanent customers have to be dealt with properly and thus they are the people who indirectly promote the business characteristics of a quality culture and the differences between FLy emirates culture and quality culture Quality culture is thus a culture maintained in an organization to thus have the quality maintained. The culture thus is inducing in the organization to thus have a future good prospect. It thus includes providing quality facilities to the customers to the maximum. Characteristics of the quality culture thus include brooding up the business to have a good mind set in the people minds that the organizations always maintains quality. The difference between the Fly Emirates culture and quality culture was thus that they failed to provide quality to certain customers and thus the customers were disappointed. The factors might be many to make the difference between the emirates culture and the quality culture but once the customers is dissatisfied with the facilities, he never prefers the organization again and when the customer put forwards a complaint to the organization and then no regards are paid, the quality of the organization is thus not maintained. Likewise quality culture within an organization tells to deal with every customer properly and with quality while the Emirates could not develop relationship with the old customers, could not satisfy the customers properly and thus the quality of the organization could not be maintained. report and analysis of the total quality system of fly emirates Fly Emirates has always been known for the quality and that is why they have been ranked under 10 by Skytrax. The managers have always been saying that their basic motive is to acquire number one position in quality but not in size. The quality is always maintained by the organization. The organization was the first airline in the world to introduce a personal entertainment system on a commercial air craft. All the three classes have in flight entertainment system which thus include ICE system. ICE thus stands for Information, Communication and entertainment. The facilities thus they serve in the three seats of class are as follows The first one is thus the first class which thus has a full suite, complete with closing doors to ensure privacy, a coat rack, a mini bar and storage. They also feature an ICE system of 58 cm LCD screen and the seat converts into the 2 m fully flat bed and thus they were ranked second by Skytrax in the yea 2009. The business class feature seats with 15 0 cm pitch that recline to 200 cm long angled flat beds. Other features include privacy partition, massage function, winged headrest, an overhead seat of light and two individual reading lights, USB ports, in seat power supply and an RCA socket for laptop connection and a 43 cm wide screen of TV. The economy class thus offers a 30 inch seat pitch and standard seat width. The seat features adjustable head rests, an ICE in flight entertainment system. Thus they are always leading from the front providing the quality and maintaining the quality system in their organization. how cultural change could be implemented and maintained within the fly emirates The organizations culture has certainly less flaws but these flaws had to be removed by changing the culture of the organization. It includes satisfying every customer and taking a feedback from the customer and thus implementing on the feedback. For example if a certain lot of people claim that the sitting facilities in the business class are not comfortable, the organizers can have a look at the needs of the people and make the people feel comfortable and make them think they are listened and made them grow faith in the organization. This is the best method for the promotion and growth of the organization as the customers will help increase the customers as mouth publicity is the biggest publicity in the business class. It also includes developing a good customer organization interface by maintaining the old relations, giving privileges to the old customers. The failure of addressing the culture of an organization is thus the most frequent reason for the management initiatives that have limited the resources. We can thus say that the cultural change could be brought by change in behavior towards the old customers, developing a good customer organization interface, dominant values and looking towards the need and the beliefs of the people make the customers feel that they are an integral part of the organization, commitment by the organization and keeping it firm. Thus the culture of good team work as the organizers could thus be developed like investing at the proper place and many more. recommendations on improvement of total quality management system of fly emirates There are many recommendations that can be given to the organization on improvement of the total quality system of Fly Emirates. The recommendation thus include creating a consistency of purpose to serve the customers, adopting new philosophies and new ideas at different times, ceasing dependency on something peculiarly to rather achieve more success, improving constantly with time with new projects, new services offered and with new plans ejected. The recommendation also include opening up a different institute for training up the pilots, adopting and instituting leadership within the organization and driving out fear from every employee of the organization, separate distances between various staffs and managers, equal treatment to every employee should be given and thus the success should be shared among every employee, set some targets for the workforce, influence them by some slogans, removing barriers that rob people of pride of the workforce and removing the annual ratings and the merit system. Start a program that could institute self improvement within every employee of the organization, put everybody in the organization to work for accomplishing the transformations. The recommendations also include developing or creating some ethics for the organization which could rather maintain the discipline of the organization, creating the integrity, building up trust among the customers to have more business in the future. The communications among several employees is thus too important as the communications bind the employees together and bind everyone together. So these were the recommendation on improvement of the total quality management of Fly Emirates. (Emi10)

Sunday, January 19, 2020

The Rule of Foss V/S Harbottle

THE RULE OF FOSS V/S HARBOTTLE There are 2 elements present for this rule to happen. They are found in the case of Edwards v/s Halliwell. †¢It is the proper plaintiff in an action in respect of a wrong done to a company is prima facia the company itself. †¢Where the alleged wrong is a transaction which might be made binding on a company and all its members. No individual member is allowed to maintain an action in respect of that matter. This means that whenever there is a transaction within the company and there has been a decision by the board (I. e. he majority), any individual member alone will not be able to go to court. In the case of Foss v/s Harbottle: ?There were 2 members (shareholders) of the Victoria Park Company who brought an action against the company’s 5 directors and promoters alleging that they had misapplied the company’s assets and had improperly mortgaged its properties. ?The shareholders wanted the directors to make good the losses sustain ed by the company. The court stated that: The injury was against the whole company and the company was the proper person to sue and not the individual members.The second proposition came from this case called the majority rule: Mozley v/s Alston ? 2 shareholders tried unsuccessfully to restrain 4 directors of the company from acting as such when they should have retired under the articles. The court refused to permit the shareholder to bring their action. The court had in mind that if the thing that one is complaining about is the thing in a company that a majority is entitled to do, then there is no need for litigation. Advantages to this rule: 1. It is more convenient that a company should sue in respect of a wrong done. 2.It eliminates wasteful litigation because there is a process of passing resolution in a company. If there is a problem that can be resolved by majority, there is no need to go to the court. 3. It prevents vexatious actions started by troublesome minority trying to harass the company. Disadvantage to this rule: 1. The company is the proper person to sue but the company can only act through its human agents (I. e. the board, shareholders). Usually, the board may well be the people committing a wrong. There are 4 exceptions to this rule: 1. Where the act complaint of is illegal or is ultra vares.In the case of Prudential Assurance Co. Ltd v/s Newman Industries (No. 2) ? The court of appeal explains that where the wrongful act in issue is ultra vares, the rule does not operate because the majority of members can’t confirm the transactions. If any decision that was taken was taken outside the powers that the majority has, then the minority can bring an action as opposed to the rule. ?It has been seen that an action by a shareholder to recover money or on behalf of the company in respect of an ultra vares or an illegal transaction could be undertaken by personal actions. In the case of Smith v/s Croft (No. ) In this case, it has been deci ded that where what is sought is compensation for the company for the loss caused by the transaction. The wrong is done to the company, so the company is the proper plaintiff. The result out of the transaction caused a loss towards the company. ?Even though it was an illegal transaction, the loss was caused to the company. The shareholders can bring an action but an action called the derivative action (done on behalf of the company). 2. Where the matter in issue requires the sanction of the special majority or there has been non-compliance with the special procedure. An individual shareholder will have locus standi to sue where the act complains of is one which requires the approval of the special majority of members and such resolution has not been obtained. This covers a situation where the article of association has specified a particular procedure that must be followed in respect of a particular transaction. In the case of Edwards v/s Halliwell, ?2 members successfully restraint and attempt by the delegate meeting to increase the member’s contribution without obtaining the 2/3 majority. In this case, regardless that the 2 remaining members could bring that action and eventually won on that action. In the case of Quin & Axtens Ltd v/s Salomon ?In this case, the Article of Association stated that certain transactions could not be entered without the consent of both managing director. One of the directors did not accept for a transaction but the company in a general meeting authorized the transaction without the director’s consent. ?In this case, the court allowed the individual member to enter an action and granted an injunction to the individual member prohibiting the majority from acting in breach of the article.

Saturday, January 11, 2020

How Does Hitchcock Manipulate the Audience in the Shower Scene in the Film, Psycho Essay

Sir Alfred Hitchcock was an English film maker in the 20th century. He was well known for his techniques in engaging with the emotions of the audience and maximizing the feelings of anxiety and fear. Hitchcock, (also nicknamed as the master of suspense) directed more than fifty feature films of which the majority had twisted endings and thrilling plots, including violence, murder and crime. His iconic feature was to always appear in the movie. He was most likely to be seen walking through a busy crowd or across a street in some part of the film he was regarded as the greatest British film-maker and an iconic cultural figure. Psycho was one of Hitchcock’s most famous films. It was made in 1960 and although it originally received mixed reviews it was later re-reviewed resulting in 4 academy nominations. The story is about a young woman who steals a sum of money from her boss and when hiding in a motel she is brutally murdered by the psychotic hotel owner. The film is in black and white to add to the suspense with the music which originally Hitchcock wasn’t going to have. Psycho was considered Hitchcock’s best movie and is an inspiration to most horror films today. In this essay I will be describing the techniques Hitchcock uses to emphasize the fear and manipulate the audience during and leading up to the shower scene. The lead up to the shower scene starts with Marion, (who so far is thought of as the main character) driving down a highway in the busy rain making it almost impossible to see ahead of her. Whilst Marion is driving you soon come across a small lit up sign saying ‘Bates Motel’ Hitchcock uses the effect of the light to make it almost suggest it’s heavenly, this is a reassurance to the audience that Marion will be safe because she’s found somewhere to stay. However when we reach the motel it appear to be deserted until the camera zooms up to a big old fashioned house, with a small shadowed figure on the second floor, that appears to be in the shape of a woman, this at the time is a reassurance to Marion because someone is there who can help her. During this the only sound we hear is the heavy rain which fills the emptiness of the scene. A young man then appears to help her book a room, although he tries to create conversation Marion’s sentences are short, as if to portray she is in a hurry. Hitchcock then zooms in on her when she is writing her signature. We notice that she writes a different second name, this makes the audience shifty, because she’s lying. The cameras zoom onto the man who is introduced as Norman, he hesitates before picking a key, this arouses curiosity in audience as you wonder why he would pick a different room. When Norman is showing Marion the room he opens the windows and is hesitant to go into the bathroom or even say its name. He appears shifty and awkward which once again perks up interest in the audience as to why he is so shifty, you can help but feel a little worried as to why he can’t go into the bathroom. The conversations between Marion and Norman are short and awkward. As soon as Norman leaves the music starts to fill the silence and Marion wraps the money up in a newspaper to hide it, the music rises when this happens which suggests tension which makes the audience feel uncomfortable, as if she were taking a risk. Norman comes back with food for Marion and takes her into a small room behind the office to eat, as soon as you see the room stuffed birds fill the screen giving a creepy affect as if they were all watching you. As Norman talks to Marion he is constantly fiddling with his fingers as if to show that he is nervous, he also stutters some words to add to the effect. The conversation is awkward and Norman seems to be leading most of the conversation. The camera then moves to a low angle where a stuffed bird appears to be looking at Norman as he speaks, he compares the emotions of feeling empty and the light inside to go out to a damp grave which puts his emotions into context. When Marion recommends he takes his mother to an institution Norman leans in and the camera focuses on his showing his facial expression appear as anger, the music starts and his voice starts to rise as he gets angry. He then quotes, â€Å"She just goes a little mad sometimes. † This sentence sends a shiver down the audience’s spine because they assume the worst of that sentence. Questions are asked as the sentence can be interpreted in many ways. At this sentence Hitchcock zooms in on Marion’s face which appears uncomfortable and a little scared. She then rises to appear at a low angle which makes her look bigger and leaves. The camera returns to Norman who is now at a high angle shot, he appears small and desperate when he asks her to stay, you can tell from the camera angle what the answer is going to be. As soon as Marion leaves the music starts and we watch as Norman takes a painting off a wall to reveal a spy hole. We watch as Norman spies on the unsuspecting Marion as she undresses, to the audience this may appear as a typical thing for a man because they can’t help that they’re attracted to women. He then leaves to go back to the house, the music rises and builds up with tension to suggest that something is going to happen, however when the music reaches the highest pitch, Norman turns away, with his hands in his pocket as if to show his anger and energy has gone. At the beginning of the shower scene you see Marion writing calculations for her money however she later rips it up and throws it away. This almost gives the affect of a cliff-hanger which expresses the empty silence. As no-one is speaking Hitchcock emphasizes every sound possible, the opening of the shower rail, the unwrapping of the soap and the sound of the water coming from the shower, he does this to build the tension. For the next minute you see Marion happily enjoying a shower and for this reason you don’t expect anything bad to come after it, the camera moves from different angles and shots to show that she is happy. It then leads onto a wide shot where you are in full view of the shower and the curtain behind her. We see that Marion is at the bottom right hand side of the shower which almost gives the idea of vulnerability and her being trapped at one side because there is no way out if anything were to happen. Although Marion is the only moving thing in the shot you soon see a shadow appearing through the shower curtain, all the sounds are blocked as the water fills the silence and hides any other sounds you might be able to hear. As you see the shadow getting closer and darker tension and curiosity builds the camera slowly zooms into the looming shadow. (This is used by a retractable camera on the back wall. As the camera zooms in closer to the shape you can start to make out a human figure, you can feel your heart racing as you see a hand reach out to draw back the curtain. As soon as you hear the sound of the curtain being ripped back high pitched minor key music starts to reveal a terrifying figure of a women holding a break knife raised in her hand ready to kill. Hitchcock cleverly uses lighting and a low angle camera shot to shadow the face of the murderer so you don’t know who it is that kills Marion, this also adds curiosity to the fear as you don’t know who the murderer is. However the audience can assume that it is Norman’s mad mother. The next 45 seconds involve a brutal murder with sounds affect of stabbing and screaming as you watch the mad mother attack Marion. Hitchcock uses various camera shots and angle to add to the fear by constantly changing the views so you are not fully clear of what is going on, it also adds to Marion’s emotions as she struggles to prevent herself from being stabbed by the woman. At the same time you can also feel the emotions of the mother who portrays anger and revenge through the desperation of her stabbing and how she carries on to stab Marion even though she knows that she would die anyway. Hitchcock also uses a low angle shot which makes the murderer appear bigger and more superior to Marion as if to portray that she has won, and Marion won’t survive, he also uses the high angle shot to make Marion appear smaller and vulnerable. The mother then makes a swift exit leaving Marion to die as the music slows down. The camera zooms in onto Marion’s hand as it slides down the titles, Hitchcock then cleverly adds to the effect of putting Marion at the side of the shot, this almost adds effect to the fear because placing Marion in the centre of the screen may have appeared as quite tacky. The camera shows Marion put all her effect into reaching out to the shower rail as if she’s motioning for someone to help her, but then as the music stops she grabs the hand railing and falls to the floor motionless. The music almost signifies her death and murder, because when the music starts she’s frightened and screaming, thus meaning the music is high pitched but as she slowly sinks to her death the music deepens and slows down, then when she finally dies, the music stops. After that the only sound you are left with is the shower still running, the camera zooms into the drain as you see the darker shades of the water, which is the blood run down the drain. Hitchcock then cleverly zooms right into the drain, then when he zooms out, it reveals the eye of Marion as the camera rotates to reveal her motionless face. This could suggest that Marion’s life has gone down the drain, because she has nothing left. Her body appears motionless and innocent. The scene then ends with a shot viewing the money that was left behind, and the only sound is the shower running in the background. This leaves us at a cliff-hanger because Hitchcock as killed off what we though would be the main character and the $40,000 has been left, and we do not know what will happen to it. In conclusion to the evidence found we can see that Hitchcock used techniques uch as lighting, camera positions and angles, shots and sound to create suspense. He mainly uses music and silences to build the tension in the scene. The silences make the audience feel uncomfortable because this makes them expect something is going to happen. Hitchcock makes the audience expect the unexpected but then does the opposite. For example, he kills the main character off a third of a way through the movie. This adds more fear to ‘Psycho’ because unlike most horror films today, you don’t know what’s going to happen next.

Friday, January 3, 2020

`` The Genderless Baby Well Intentioned But Wrong ``

Imagine living in a world where not knowing what’s under a person’s pants didn’t get under people’s skin because such private matters had never been a public thing. In an article from The Globe and Mail titled, â€Å"The genderless baby? Well-intentioned but wrong†, author, Judith Timson, criticizes the parents of the aforementioned baby, Storm, and their decision to hide Storm’s gender. Brandishing the words of Lady Gaga as if she were a credible source of research, Timson argues that Storm’s parents are depriving the child of a sexual and gender identity by keeping his or her sex a secret. However, as valid as Timson’s concerns are towards this controversial decision, it is important to note that Storm’s parents are not depriving Storm of his/her sex and consequently, Storm’s sexual/gender identity. If anything, the constant input of the public is the main struggle Storm will face in the exploration and developme nt of his/her identity. Therefore, the genderless baby at the center of this societal storm, is not so much in risk of being deprived an identity as Timson contends, rather the child is at risk of being denied one. In her article, Timson (2011) states that Storm’s parents have â€Å"decided to keep the sex of their third child a secret† (p. 1), implying that this will deprive Storm of an identity. However, it is important to clarify that Storm’s parents, Witterick and Stock, are depriving the world of Storm’s sexual identity but not the child itself. As quoted by TimsonShow MoreRelatedGenderless Identity Does More Harm than Good1137 Words   |  5 Pagestwo brothers. However, a decision was made by Storm’s parents to break the convention of identifying children by gender, and as a result the chance for Storm to be raised like others. Storm’s parents, Witterick and Stocker are indeed doing something wrong. Their extreme and unusual parenting decision would make Storm a lifelong victim of prejudice. According to Storm’s parents, they want to love their children for who they are, not what genitals they have; they want to be supportive of the individuality